The sales growth engine

Use PRISUM Coach.
Increase sales.

A proven sales process, customised to your company's sales DNA — followed by every rep, at every outlet, every day.

Built for FMCG & distribution Customised to your process Your server, your data
PRISUM Coach beat view listing outlets, not-visited and zero-sale accounts PRISUM Coach outlet view with last order, eligible schemes and potential orders for the day
Technology vendors sell
Features
Marketing agencies sell
Leads
PRISUM Coach is built for
More sales
The challenge

Every business wants more sales.
Few tools are built to deliver them.

Targets are aggressive. Markets move faster every quarter.
Training fades. Old habits return within weeks in the field.
Execution varies by individual — even where processes exist.
Reps rely on intuition, while the data sits in boardroom reports.
THE REAL PROBLEM

Your team knows how to sell.

The gap is doing it — at every outlet, on every visit, every day.

Why sales don't grow

Books teach the process. PRISUM Coach makes it happen.

Every great salesperson follows a process. Most teams learn it once and drift back. PRISUM Coach puts that process in front of every rep, at every visit — so it is actually followed.

The knowledge trap

Books & training

  • Taught once, in a classroom.
  • Old habits return within weeks.
  • No way to know if it is followed.
Result: knowledge, not sales.
The execution engine

PRISUM Coach

  • Puts the expert process in every rep's hand, at every visit.
  • Tells each rep what to pitch at this outlet, today.
  • Shows managers who needs coaching on what.
Result: the process is followed, and sales grow.
Our philosophy

A proven sales recipe, with your company's flavour

No two PRISUM Coach deployments are the same. Each one is configured to a single company — so it becomes your unique sales fingerprint.

The proven recipe

Expert sales process

The visit routine top field teams follow: outlet priority, must-sell lines, lines per call, scheme selling, reorder timing.

Sales intelligence

Algorithms that pick the next best action for every rep, at every outlet, every day.

Recipe + flavour =
your sales fingerprint
Your flavour

Your products & USPs

Your pitch lines, schemes, must-sell SKUs and incentive structure.

Your sales DNA

Your policies, market realities — and what your best reps do differently.

We don't force a one-size-fits-all change. We capture what wins for you and put it in every rep's hands.

How PRISUM grows sales

Three growth levers, working every day

1

Process

THE RECIPE

Every rep follows the expert visit routine — no outlet, scheme or must-sell line missed.

2

Intelligence

THE ALGORITHMS

PRISUM tells each rep what to pitch at this outlet today, from the outlet's own data.

3

Reach

WHATSAPP & eRETAIL

Retailers reorder on WhatsApp and the app, capturing the orders that happen between visits.

THE RESULTBigger orders per visit + more orders between visits = sales growth.
PRISUM Coach for the field

The expert at every rep's side

Intelligent scheduling

Beat and visit plans algorithmically aligned to monthly targets.

Authenticated execution

More productive calls, with every visit geo-verified.

PRISUM Coach monthly beat schedule PRISUM Coach outlet list with visit status

Retailer prioritisation

Instant view of "Not Visited" and "Zero Sale" critical accounts.

Frictionless admin

Seamless order capture with automated travel and claims.

Not a control system. A coach that helps every rep earn more.
The intelligence

The algorithms behind the recipe

1   LEARNS FROM
Past sales history
Individual retailer behaviour
Product movement velocity
Scheme performance
PRISUM
Intelligence
2   DELIVERS
Daily, prioritised actions for every route and outlet.
Alerts on unbilled or under-performing priority outlets.
Guidance to maximise incentives and close target gaps.
THE RESULTEvery rep sells like your best rep — month after month.
The recipe in action

A customised pitch, every single visit

Geo-authenticated check-in at the outlet
1

Check-in

Geo-authenticated arrival at the outlet.

Outlet context: last order, outstanding, eligible schemes and potential orders
2

Context & pitch

Last order, outstanding balance, eligible schemes and SKU-level order potential for the day.

Smart cart prompting must-sell lines and scheme qualification
3

Order capture

Smart cart prompts must-sell lines and makes sure every scheme qualification is met.

For leadership

Coach the coaches: direction, not just reports

Granular visibility

Real-time target vs actual, beat-by-beat outlet performance and scheme effectiveness.

From policing to coaching

Every manager sees which rep needs help on what — and coaches to close the gap.

PRISUM leadership dashboard with target vs achievement, beat performance and order counts
eRetail & EinFlo WhatsApp ordering

Never lose a sale between visits.

A rep visits once a week. Retailers run out any day. Two always-on ordering channels capture the orders a visit misses — in the same system as your field orders.

eRetail app home with fast-moving products eRetail app product filters by brand and category

EinFlo WhatsApp ordering

Retailers order by text, voice note or photo on WhatsApp — no app to download.

Explore EinFlo →

eRetail app

Retailers browse a live catalogue and order from the nearest distributor, any time.

Explore eRetail →

Credited to the rep

Every WhatsApp and app order counts for the outlet's rep — so reps promote the channel, not resist it.

Payments & promotions

Digital invoices, payments, returns, real-time stock and personalised offers.

Outcome: even when a visit is missed, sales continue.
PRISUM Sales Ecosystem

Use the full ecosystem, or start with any one module

Every module works on its own and connects to the systems you already run. Together, they form one order system across field, app and WhatsApp.

Field

PRISUM Coach

The sales growth engine for your field team: process, intelligence and coaching at every visit.

You're here ↑
Conversation

EinFlo

WhatsApp commerce: retailers order by text, voice or photo, between visits.

Explore EinFlo →
Self-service

eRetail

Retailer self-ordering app with live catalogue and digital payments.

Explore eRetail →
Factory

ProGemba

Manufacturing execution: production, quality and inventory, upstream of sales.

Explore ProGemba →
Raw material ProGemba PRISUM Coach · EinFlo · eRetail Retail shelf

Part of Featec's raw material to retail shelf platform.

The journey

From your sales DNA to measured growth

WEEKS 1–3

Sales DNA mapping

Workshops on your products, schemes and outlet segments; analysis of what your best reps do differently.

GO-LIVE

Your recipe goes live

PRISUM Coach configured to your process; reps and managers trained; ordering channels switched on.

MONTHS 1–3

The process locks in

Early signals move first: lines per call, strike rate, outlet coverage, between-visit reorders.

MONTH 4 ONWARD

Sales grow

Joint reviews track growth against an agreed baseline, measured on your own data.

The business case

What sales growth is worth to you

Enter your numbers in any currency. Extra sales add more to profit than the same revenue added at your average margin, because most fixed costs don't grow with them.

Extra sales per year
100 M
Extra profit per year
25 M
Increase in net profit
+31%

Illustrative estimate only. Assumes fixed costs stay flat as sales grow; actual results depend on your business.

Technology

Enterprise-grade. Your server, your data.

Any device

Mobile apps on Android and iOS; web dashboards for managers and leadership.

Integrates with your stack

REST APIs connect smoothly with your ERP, DMS or CRM — no rip-and-replace.

Deployed your way

On your own servers or your cloud account (AWS / GCP). Your WhatsApp number, your data.

Built to scale

Secure by design, from a single region to thousands of reps — without re-implementation.

Get started

Use PRISUM Coach.
Increase sales.

Start with a sales growth audit: a short session on how your field team sells today, where orders are being missed, and what your sales recipe could look like.

Book a sales growth audit

Tell us a little about your sales team. We'll get back within one working day.

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